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Research

Ux Research

Research for start up Cero in order to evaluate their idea an discover more insights on how people share and complete their phone contacts and Data

Research Methods

 

I decided to perform remote interviews than according to the finding I created an early prototype to test it with second round interviews and usability testing. The result of this research is to provide a report with insight and suggestions and come up with personas to assist the design and development process 

Role / 

UX Researcher

 

Client / 

Cero

Year / 

2017

Questions to answer

  • Who are the potential users what are their attitudes?

  • Why do people need to organise their contacts? What are their motives?

  • Why keeping and completing all the details is important?

  • Do they keep their contacts organised for personal use or professional use

  • What kind of problems do they face regarding their contacts

  • What is the value that Cero can offer to them?

  • What other features do people need?

User Interviews & Testing

Part 1

Interviewing users to understand people’s attitudes, motives, needs, pain points, value, AHA moments using Cero’s initial concept

Part 2

 Testing the early prototype  to identify:

• Usability and Design issues.

• What do they think about the idea, is it useful to them?

• What kind information and features are valuable to have?

• What is missing in this concept?

• What is redundant?

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Part 2

 Testing the early prototype  to identify:

• Usability and Design issues.

• What do they think about the idea, is it useful to them?

• What kind information and features are valuable to have?

• What is missing in this concept?

• What is redundant?

Prototypes 

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Personas

Gathering all the data from the interviews I have created a persona which will bring to live all the research.

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© 2017 by Kali Vouzounara

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